Thursday 21st September 2017

Website Promotion and Search Engines

Basic components that a business needs

  • Business Address.
  • Stationery.
  • Bank Account.
  • Computer.
  • Telephone.

Website

Not in the basic components but definitely very high in the nice to have category!

Think of your website as a means of maximising the benefit of all the other types of promotion methods that you are using. The website may well be the reason a customer chooses you rather than one of your competitors.

Advertise your website.

Your website can expand other forms of advertising to include as much information as you want to provide to prospective customers at no extra cost. You can tell people why they should choose you rather than a competitor.

You can get satisfied customers to write nice things about you.

Make sure you website address is:

  • on all stationery
  • on all advertising

Make a business plan if you don't already have one.

Make a budget to achieve the Business Plan objectives. You need to make sure that you are going to make a profit and to maximise that profit you need to control costs.

Advertising can be expensive.

  • Word of mouth recommendations - Top of the List
  • Flyers
  • Local Papers, Local telephone directories, Yellow Pages - If your business is local
  • Internet
  • Television - Ah but you won't be looking for low cost websites

The list can be expanded depending on your type of business and the size of your promotions budget.

Don't expect people to find you on Google

It would be nice to think that once you have a website for your business anyone entering a search will find you but it's unlikely to happen.

Search engine optimisation is some times described as a 'black art' and there are any number of internet firms offering optimisation services for a price. BWC does not offer such a service.

Have a look at the advertising section on www.google.co.uk and consider AddWords

If it's going to cost more than it makes - don't do it!

A picture paints a 1,000 words but a Google Search Bot can't read it!

 

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